For a while now, various shades of red have ruled the runways and the streets: crimson, blush, rose, merlot. But this season, it’s all about red in its truest, most vivid form.

Whether it’s a fiery pop or a bolder head-to-toe approach, there’s no escaping the fact that your summer wardrobes should feature red in some way. And with so much inspiration out there (read: fashion week street style) it’s easy to be overwhelmed when it comes to everyday styling.

Here’s four easy ways to make the hue work for you:

1. Go monochrome. Head-to-toe red isn't as scary as it sounds – but if it’s not for you, try incorporating red accessories into your look, matching your shoes and bag for a bold approach.

2. Wear it as part of a power pair: pink and orange, to give your look a life of its own.

3. Use it sparingly – a red lip here, a red shoe there.

4. Dress in red for a special occasion; there’s nothing more striking than a lady in red.

Need more inspiration? Our collection is brimming with siren-red pieces that are begging to set your look on fire.