The Icons Collection
23 Jun 2021
Five of our best-selling bags, reimagined.
When dreaming up our 25th Birthday Collection, we knew we had to do something big;
something that paid homage to our design heritage, with a decidedly modern twist.
We began by delving deep into the archives and lining up some of our best-selling
bags. Our customers are our forever muse, so we went straight to the source—
asking you which styles you loved most from our past 25 years.
Discovering the Button Bag’s wild
side in 2011’s Wilderness Manifesto
The cult bag is sitting pretty in
this mid-2000s photoshoot
A special Christmas campaign puts the bag at the top of everyone’s wish lists
Fast forward to 2021, and the Icons Collection was born. A highly covetable, collectable and
unique capsule featuring five of our most well-known (and loved) bags. Each bag is named
after the year it was created (Button Bag 2005, Cocoon 2006, Fintasia 2013, Supernatural
2015 and Origami 2016) and reimagined with a modern aesthetic; from updated materials to
limited edition ‘est. 1996’ hardware.
“The Fintasia was a key source of inspiration for the
Icons Collection—we took the beautiful canvas ruching,
piping and tassel zip puller details and applied this to
each style to create synergy across the range. Washed
cow leather adds to the nostalgic ‘90s vibe.”
— Senior Designer, Carla Hasrouni
Below, some of our very own staff (and self-proclaimed MIMCO superfans!) share their
fondest memories of the bags that captured their hearts years ago.
The Button Bag
“When I first started working for MIMCO, it was
my dream to own a Button Bag. Not only did I
save up to buy one for myself, but I also bought
one for my sister for her 16th birthday—it was the
best feeling to gift her something so special.”
— Demi Papanicolaou, Area Manager NSW
The Fintasia
“My early years with MIMCO were all about the Fintasia… I had it in the Black and the Honey. It was both my favourite bag to wear, and I loved selling it to customers—which was never hard!
My obsession began as soon as I saw a picture of the bag in our Retail Training Guide when I was working in-store. We were checking every box that arrived to see if the Fintasia was in there! There was a stage where nearly the whole Highpoint retail team was carrying one...
The relaxed nature of the Fintasia is what appeals to me most. It’s beautifully understated, matches back with everything, and you can switch up the look for any occasion with different bag straps.”
— Styling Coordinator, Kelsey Menadue
The Cocoon
“I fell in love with the Cocoon Bag when I was working at MIMCO’s Highpoint boutique. It fast became the must-have of every customer and employee—it was the perfect drawstring cross body bag, and it’s had my heart ever since. I owned it in Black, Honey and Fuchsia; then it came out in a different leather, so I bought two more. Who didn’t! Nine years later I still have one—and I’ll be adding this special 25th birthday edition to my collection, too.”
— Retail Operations Manager, Elle Rooke
Five of our best-selling
bags, reimagined.
When dreaming up our 25th
Birthday Collection, we knew we had
to do something big; something that
paid homage to our design heritage,
with a decidedly modern twist.
We began by delving deep into the
archives and lining up some of our best
-selling bags. Our customers are our
forever muse, so we went straight to the
source—asking you which styles you
loved most from our past 25 years.
A special Christmas campaign puts the bag at the top of everyone’s wish lists
Discovering the Button Bag's wild side
in 2011's Wilderness Manifesto
The cult bag is sitting pretty in
this mid-2000s photoshoot
Fast forward to 2021, and the Icons
Collection was born. A highly covetable,
collectable and unique capsule featuring five
of our most well-known (and loved) bags.
Each bag is named after the year it was created
(Button Bag 2005, Cocoon 2006,
Fintasia 2013, Supernatural 2015 and
Origami 2016) and reimagined with a
modern aesthetic; from updated materials to
limited edition ‘est. 1996’ hardware.
“The Fintasia was a key
source of inspiration for
the Icons Collection—we
took the beautiful canvas
ruching, piping and tassel
zip puller details and
applied this to each style
to create synergy across
the range. Washed cow
leather adds to the
nostalgic ‘90s vibe.”
— Senior Designer, Carla Hasrouni
Below, some of our very own staff
(and self-proclaimed MIMCO
superfans!) share their fondest
memories of the bags that captured
their hearts years ago.
The Button Bag
“When I first started
working for MIMCO, it
was my dream to own a
Button Bag. Not only did
I save up to buy one for
myself, but I also bought
one for my sister for her
16th birthday—it was the
best feeling to gift her
something so special.”
— Demi Papanicolaou, Area Manager NSW
The Fintasia
“My early years with
MIMCO were all about the
Fintasia… I had it in the
Black and the Honey. It
was both my favourite
bag to wear, and I loved
selling it to customers—
which was never hard!
My obsession began as
soon as I saw a picture of
the bag in our Retail
Training Guide when I
was working in-store. We
were checking every box
that arrived to see if the
Fintasia was in there!
There was a stage where
nearly the whole
Highpoint retail team was
carrying one…”
— Styling Coordinator, Kelsey Menadue
The Cocoon
“I fell in love with the Cocoon Bag when I was working at MIMCO’s Highpoint boutique. It fast became the must-have of every customer and employee—it was the perfect drawstring cross body bag, and it’s had my heart ever since. I owned it in Black, Honey and Fuchsia; then it came out in a different leather, so I bought two more. Who didn’t! Nine years later I still have one—and I’ll be adding this special 25th birthday edition to my collection, too.”
— Retail Operations Manager, Elle Rooke