INSIDER
HER TRUE NORTH
4 Nov 2015
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Storytelling is a huge part of what we do here at MIMCO, with our designers constantly expressing individuality and creativity through our collections. In a thoughtful interpretation of discovery and strength, our latest offering, MIM Precious, was designed as a truly incomparable collection to make every experience utterly unique.
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Whether it’s a significant date, co-ordinates of a special location, or initials you treasure, this collection of 925 sterling silver pieces is designed to be personalised through engraving. Interpreting the emblematic position of Polaris, a concept many believe to represent ones true centre and limitless joy, the collection features subtle but sentimental accents of cubic zirconia and quartz – chosen by our design team for its properties of direction and focus.
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Use these pieces as a way to express your own True North, or gift someone you treasure most with theirs.
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Celebrating the creativity at the core of the collection, our Her True North campaign features three women from our talented design team. Watch our behind the scenes film below.