Since 2016, Mimco has supported Our Watch—a not-for-profit organisation dedicated to driving change to prevent violence against women
Thanks to your support this International Women's Day 2025, we're donating $203,360 to Our Watch.
Meaning over the past 9 years, we have donated $2,169,582 (and counting) to Our Watch.
Patty Kinnersly, Our Watch CEO
The Mimco x Our Watch tote is available for $39.95, with 50% of profits going directly to the organisation.
We're extremely proud to continue supporting Our Watch's vital research and prevention programs, helping create meaningful impact — one tote at a time.
The Story So Far
- 2016: 100% of profits from the first Mimco × Our Watch collections are donated to the organisation.
- 2017: Our donations helped fund the research and development of resources to eliminate the negative impact of gender inequality.
- 2018: 100% of profits from the first Mimco x Our Watch collections are donated to the organisation.
- 2019: Our latest Mimco × Our Watch collection helped fund leadership programs for young migrant and refugee women.
- 2020: 100% of profits donated to Our Watch on March 8 2020 | International Women's Day, further supporting ongoing efforts to end violence against women.
- 2021: 100% of profits from the Mimco × Our Watch face mask collaboration are donated to the organisation. 100% of profits donated to Our Watch on March 8 2021 | International Women's Day.
- 2022–2023: 100% of profits donated to Our Watch on March 8 2022 | International Women's Day.
- 2024: We donated $140k and hosted a panel discussion, talking to the IWD theme, "Invest in women: Accelerate progress".
- 2025: We donated $203,360 to Our Watch on March 8 2025 | International Women's Day, and held a bake sale at Mimco HQ to support the cause.
- 2026: Continuing our support, we launched the Mimco x Our Watch Tote, with 50% of profits going directly to the organisation.